Notes
How I think.
Notes on systems, building, and business.
Looks like a lawyer wrote it
People are taking legal advice from a chatbot. Signing contracts it wrote. It looks right, nobody checked it, and that’s the whole problem.
Your AI ain’t human
It doesn’t remember you. It doesn’t remember yesterday. Whatever’s in your files is everything it knows.
It’s your work. Protect it.
Your brand, your network, your intellectual property. As AI makes everything else easy to copy, these are your edge, and the easiest thing to lose.
Remember CRMs?
The CRM became a world unto itself. Clunky, expensive, locked-in. The fix isn't a better CRM, it's owning the data underneath.
AI made the task ‘cheap’
The quotes do the work. Producing something that looks like the deliverable got cheap. What makes it right doesn't come with the tools.
How I manage press
Coverage gets edited, reworded, or taken down after you agree to it. Here is the system I run so I never lose a mention, and so it feeds the rest of the business.
Solve it once
A customer we'd refunded and shown the door tried to sneak back in months later under a new email. It should have cost forty-five minutes. Our systems made it four.
Build the brain first
One source of truth your people and your AI both read. Build that before you touch a single tool, because most people get the order backwards.
I used to be a banker
Eight years covering banks, insurers, central banks, and sovereign wealth funds taught me how institutions actually run. A lot of it was people doing what software should.